Cellar Door Consultants http://www.cellardoorconsultants.com Professional, Affordable, Understandable Sun, 16 Aug 2015 22:02:28 +0000 en-US hourly 1 https://wordpress.org/?v=4.6.6 New Mobile Applications http://www.cellardoorconsultants.com/new-mobile-applications/ Sun, 16 Aug 2015 21:52:12 +0000 http://www.cellardoorconsultants.com/?p=742 New Mobile Applications for iPhone and Android Today, so many of our clients are trying to reach their respective customers through their websites and social media platforms. We really saw a need to be able to bring these platforms into one space, make it instantly accessible to their target market and give them the ability […]

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New Mobile Applications for iPhone and Android

Today, so many of our clients are trying to reach their respective customers through their websites and social media platforms. We really saw a need to be able to bring these platforms into one space, make it instantly accessible to their target market and give them the ability to feed their information on activities, events and their brand backstory to as many customers as possible through the use of Mobile Applications. All this without increasing their day to day workload.

We have been busy this summer honing our mobile application building skills for our winery clients. Now Cellar Door Consultants can bring all your platforms together into app for your customers, right in the palm of the their hands. These mobile applications can be made available on the iTunes App Store and Google Play for instant downloading. We take advantage of your current social media platforms to keep your Mobile Application updated with the latest information and offer the ability to create “In App” offers, specials and loyalty incentives.

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Contact us today to have us show you how you can mobilize your brand.

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Facebook rolls out new buttons http://www.cellardoorconsultants.com/facebooks-new-buttons/ Tue, 12 Nov 2013 22:14:09 +0000 http://www.cellardoorconsultants.com/?p=705 More changes to Facebook and most missed it. Many users may notice a new look to their LIKE  buttons on their website and blogs. In 2010, Facebook introduced the LIKE button to the world.  Their LIKE and SHARE buttons are viewed over 22 billion times daily across more than 7.5 million websites according to Facebook. […]

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More changes to Facebook and most missed it.

Many users may notice a new look to their LIKE  buttons on their website and blogs.

In 2010, Facebook introduced the LIKE button to the world.  Their LIKE and SHARE buttons are viewed over 22 billion times daily across more than 7.5 million websites according to Facebook. That’s a lot of LIKING going on.

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Last week Facebook made a change to their buttons that are used by companies on their websites. As they continue to roll the new look out, you may have a new look as well.

If you are currently using the old LIKE button, you’ll be automatically upgraded to the new design as part of our roll out.  If you are interested in using their new style of buttons, here are links to the new LIKE and SHARE buttons. Facebook is recommending using the new style of buttons that sit side by side and here is a link to the  Like and Share buttons. The SHARE button is located here.  Share button

What’s the difference, you ask? Well, the SHARE button allows for a comment to be added before sharing, while the LIKE button simply auto-posts to your feed.

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Get on the List – Facebook Lists http://www.cellardoorconsultants.com/get-on-the-list-facebook-lists/ Tue, 16 Oct 2012 20:11:01 +0000 http://www.cellardoorconsultants.com/?p=384 Facebook has rolled out several new features lately. One of them is their new list feature. In the software business we call bugs a “feature’ but this time we are talking about Facebook. We will let you decide if Lists are a Bug or a new Feature. Facebook Lists Facebook has rolled out  lists as […]

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Facebook has rolled out several new features lately. One of them is their new list feature. In the software business we call bugs a “feature’ but this time we are talking about Facebook. We will let you decide if Lists are a Bug or a new Feature.

Facebook Lists

Facebook has rolled out  lists as a way for fans to manage getting updates from their fan pages. So how do you ensure your fans see all your posts on their News Feed? The Facebook answer is Lists.

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To start the list building process, select the Liked Button to activate the drop down list.

To get on a List, a Fan needs to first visit a Page. It can be your Page (or another page, sorry). Once on the Facebook Page, hover the Liked Button and select the drop down  “ADD TO INTEREST LISTS”.

Then select NEW LIST.

Please note that once you are in this screen, you can add more of your PAGES to the same LIST by clicking the PAGES on the side bar. The original Page you sleeted is still selected. Click on the ones you would like to include in your new List. I am going to add to my Wine list. Once you are done selecting pages, click NEXT.

When selecting Pages, please note that is you are a business, the pages shown are connected to your Personal profile.

Now set your PRIVACY level for your LISTS. If you skip this step the default is PUBLIC.

The page(s) you selected will show on this screen. Be sure to adjust the privacy settings.

Once you have created one list you can manage lists on your page. It will show up on under your NAME on the top right side of the page. You can SHARE your LIST with friends. You will also notice that on your right side bar are now suggestions for your lists. You can go in and MANAGE your lists as well.

You can now manage your Lists and view the posts by your Lists.

Why Build Lists?

By building Lists, you can ensure you and your Fans can see posts and updates from the Pages that they Like. It is also a great way to view your Favorite Pages by categories. If you follow or Like many pages, now you can scan through the Lists to see just the Post you Like.

True building the Lists can take time and little hand holding but once they are created they will give you a new way of  following you favorite Pages.

Sharing Lists

Sharing your Lists with friends is another way of getting your page out there. When one of your fans Shares a List you are on, you have just reached a whole new group of Facebook users.

For more updates and how to’s follow Cellar Door Consultants.

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New Websites in the Works http://www.cellardoorconsultants.com/new-websites-in-the-works/ Thu, 27 Jan 2011 23:11:28 +0000 http://www.cellardoorconsultants.com/?p=58 It has been a very busy first few weeks of 2011 for Cellar Door Consultants. While we continue to manage content for several of our clients, we have also been busy with new sites for a variety of businesses in the Yakima Valley and beyond. Our new website for Mercer Estates Winery (www.mercerwine.com) went live […]

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It has been a very busy first few weeks of 2011 for Cellar Door Consultants. While we continue to manage content for several of our clients, we have also been busy with new sites for a variety of businesses in the Yakima Valley and beyond.

Our new website for Mercer Estates Winery (www.mercerwine.com) went live this last week, developing a new look with custom designed templates, while maintaining continuity with their established branding. We have integrated their social media, YouTube and events into the new site as well as reorganized their trade presence.

New sites in the design phase include projects with several of our winery colleagues. Plaza Winery, Wind Rose Cellars and Sleeping Dog Wines. We are also completing the transfer and redesign of the Motuer De Vine fund raising site for the Walter Clore Wine and Culinary Center. Each of these project will also receive custom branded website themes with functionality specifically designed to meet their needs.

We are also working to consolidate all the URLS associated with the Clore Center’s variety of domain names. This will simplify management of their online resources by having all of their domains and websites under one roof.

We completed voice work for our 8th Pixel Soft Films video and 7th  for the Yakima Valley Visitor and Convention Bureau. This has expanded our ability to serve customer needs with custom voice work and compliments video and voice work done for both online and broadcast mediums.

A new data project is underway with one of our current website clients that will assist them in tracking their day to day agriculture business operations, streamlining billing and enhancing compliance reporting processes.  We anticipate bringing this new product to market in the next couple of months.

Our newest client comes to us from the office supply market segment. The Inkwell and Paper Company, LTD is working with Cellar Door Consultants to bring their new website online. After a few months of struggling with a built in website wizard from their current hosting company,  Inkwell searched us out to assist with creating a site that matched existing branding and allows them to manage the site from their office. Within hours of the initial meeting, the initial site was live.

In our spare time we are continuing our community commitment working with the Grandview Chamber of Commerce on the Executive Board and managing the website and social media presence for the Chamber. Additionally we have been working with the SuperHost Yakima Valley as facilitators in the effort with Heritage University as well as continuing our work with Yakima Valley Community College at the Teaching Winery.

Stay tuned for more updates as this very busy start to 2011 progresses.

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http://www.cellardoorconsultants.com/51/ Mon, 27 Sep 2010 23:07:40 +0000 http://www.cellardoorconsultants.com/?p=51 The Impact of Washington State Terroir on Wine Quality   By Brad Smith   Definition of Terroir: A definition of the French term “Terroir” (tare-wahr) includes the geology, geography, topography and climate that uniquely combine to create the growing conditions of a particular wine grape growing area or piece of ground. It is the unique […]

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The Impact of Washington State Terroir on Wine Quality

 

By Brad Smith

 

Definition of Terroir:

A definition of the French term “Terroir” (tare-wahr) includes the geology, geography, topography and climate that uniquely combine to create the growing conditions of a particular wine grape growing area or piece of ground. It is the unique combination of these “facets” or factors that contribute to characteristics present in the final wine product. In other words, the grape plant and resulting grapes are a reflection of the terroir. The longer a grape vine grows and develops root definition and depth, the greater the potential influence from terroir on the final product. Roots that reach sufficient depth will be able to extract the maximum terroir effect. Those particular elements provide the winemaker with a unique starting point from which to begin their winemaking process.

 

Facets of terroir and impacts to overall wine quality:

The geology and soil make up of an area contributes the potential mineral characteristics contained in final wine product. It may also impact the survival of the grape plant given climate related threats. Certain soil types can allow the grape plant to roots optimum growing conditions and penetrate deeply in efforts to seek out water. The wrong underlying soil conditions could trap moisture within the root zone and damage the plant root system. Deeply rooted plants are the goal for optimum growing capacity and long term survival of the plant. A deeply rooted plant will also maximize the influences of a specific terroir by potentially accessing the full range of organics and minerals contacted throughout the root zone. The following are examples of soil influences on terroir and the grapes grown in those soils:

 

Limestone is an alkaline soil type that growers have identified as well suited for Chardonnay grapevines.

 

Clay soils may contribute to water retention and therefore potential root rot issues for grapevines if the clay soil is too close to the surface in a marine climate. However there may be benefit in dryer hotter regions as clay soils can assist with water retention.

 

Granite soils are a contrast to limestone and are more acidic. Growers have identified this as an asset when growing Syrah.

 

Loam is a combination of clay, sand and silt which creates a well balanced soil for growing grapes. The majority of the soils in the Columbia Basin are a combination of loam from with varying degrees of sand and silt from the ancient Lake Missoula floods. These deposits have created a terroir that is unique, with well drained soils that are very resistant to Phylloxera.

 

Let me explain why this factor is important. Washington produces primarily “Premium” wines which bring market differentiation and higher prices in a saturated market place. This is a result of high quality grapes being produced in a nearly Phylloxera free environment. The wines produced in most of Europe (old world) are being produced on American root stock (new world source) due to the Phylloxera outbreak in the middle 19th century.

 

Washington wines are produced from the only place in the northern hemisphere where the grapes are grown on their native rootstock. This factor in combination with our unique terroir allows for a greater true fruit expression in the wine grapes produced in our region.

 

The Phylloxera outbreaks in Europe and other regions left them with grapevines that grow on another type of rootstock that is resistant to the aphid, but not the native rootstock of the grape variety producing the fruit. This is similar to the way some apple and cherry trees have grafted branches of a differing fruit varietal. In Washington this is not the case. Our Washington Terroir is naturally resistant to Phylloxera.

 

Because of these unique features, our Phylloxera free native rootstock vineyards allow us to market our wines in a way that no-one else can. Our wine comes from grapes that have not been negatively influenced by grafting. This results in truer flavors that may not have been tasted in old world wines for more than 150 years. Wine the way it was meant to be, pure, unadulterated and natural. Not toyed with from the perspective of grafting and manipulation.

 

Although we are considered “new world” wine producers, we are actually one of the few places where the wine grapes used to produce our wines is actually as close as we can get to true native root stock old world flavors of centuries past, while the “old world” vines are actually being grown on “new world” root stock and really aren’t old world at all.

 

If you taste a wine from Washington you taste wine that is unique, original and optimized in ways that no other region in the world can claim.

 

Back to soils.

 

Gravel soils are also present in all of the Washington state growing areas. Gravel soils are well drained and retain heat from the sun, benefiting cooler geographic regions.

 

Slate also retains heat well, but has been described as adding stronger mineral overtones to wine.

 

Geography contributes as it provides the overall framework from which the terroir begins its influence on the wine. A geographic location will contribute to the solar heat units in a specific area. The orientation to sun and access to water (through precipitation patterns or irrigation access) influence the number of growing degree days. The geography also influences climactic factors such as rainfall, air movement and prevailing winds. Being geographically located in a maritime region provides much different growing conditions (i.e. more rain and potentially cooler marine influences) than a dryer and warmer continental geographic region. Wine grapes are more successful worldwide in certain geographic ranges which differ by hemisphere.

 

Topography combines with the other factors by influencing soil concentrations (erosion), air movement across a vineyard, and sun aspect. Sloped areas promote air movement with warmer air rising and colder air settling along a hillside or slope. The air movement facilitated by the topography can both prevent frost during cold snaps and contribute to cooling grapes in the evening during peak heat season. Orientation of the grape plants to the sun is also a consideration. One winemaker recently explained that traditional plant row orientations used by some farmers in our region may not be the best orientation to take advantage of sun and terrain aspect. Better results may be realized if plant rows are oriented specific to the terrain and sun exposure to prevent plant damage and maximize plant health.

 

Climates contribute to a specific terroir by their weather related influences, sunlight, rainfall, temperature variations and wind. There are two general climate descriptions applied to wine producing areas, maritime and continental. The maritime climate is influenced by large bodies of water. Maritime regions typically have more rainfall and are generally located in lower altitudes. The opposite is described as a continental climate as it is typically not influenced by a large body of water and is often at higher and drier elevations. Continental climates also have larger temperature variations during both during the annual seasons and during a given growing day (thermal amplitude).

 

As you can see, the effects of these factors are intertwined and interrelated as they combine to give us our definition of “terroir”. The terroir (location, soil, terrain and climate) combines with the wine grape’s genetics and the age of the vine, to give a wine a specific nuance that is unique, identifiable and marketable. Although we can taste the difference now, we may not realize the full potential of the terroir in Washington wines until the vines have grown deep enough to express the mineral aspects of our terroir.

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